COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture

I had never heard of this until recently, but I love ColorWOW products, so it was an instant add to my cart. I can't believe I have been missing out on this product! I have wavy hair and try to straighten it, but it instantly frizzes up. Wow, this stuff is magic! I use it daily and it has made such a difference in my hair. It adds shine, reduces unwanted texture and tames frizz.

WooooHoooo. I was skeptical at first. But I am glad I ordered it!It is very moisturizing with no greasiness. The scent is so subtle and lasts all day. I highly recommend this product.

For those of you who end up reading this and were underwhelmed w/ this product as I was, I thought I’d share my experience by adding a 2nd product first to wet hair. As a stand-alone, it didn’t work, and the Wow on dry as a stand alone didn’t work. But the 2 together - I’ve done it 3 times now and am extremely happy with the results. I’ll write 2nd product here, not sure if it’s allowed. Goldwell Flat Marvel. Apply to wet hair and can blow dry or dry naturally. Then add Wow to dry hair, then use round boar hair brush w/ very warm blow dryer. Good luck!

Fantastic! Thought maybe the hype was not real but, this stuff is great! So easy to use.

Beware WOW users if you are used to their fragrance-free products. This one is NOT frag-free. Very perfumy smelling. I checked the last few lines of ingredients where fragrance is usually listed and didn't see parfum so I purchased. (actually listed closer to the top) Gives me a headache. Smell hasn't worn off in hours. Did seem to smooth my hair but I can't use it again.

Need only a dot. Works amazing. Made my hair look amazing

I have naturally curly hair and this stuff is the bomb! It’s so easy to use and makes my hair so straight and smooth.

Definitely calmed my frizz for now, we will see if it lasts, I will say it’s a small bottle for the price I wasnt expecting that. Overall it is a cream and it does work made my hair less frizzy, the longer/thicker your hair the more you’ll have to use.