","image":["https://m.media-amazon.com/images/I/51NmeH38n9L.jpg","https://m.media-amazon.com/images/I/61SeBYp0CtL.jpg","https://m.media-amazon.com/images/I/71m-+22qJSL.jpg","https://m.media-amazon.com/images/I/510eOO6h9PL.jpg","https://m.media-amazon.com/images/I/71uH6s9MRoL.jpg"],"offers":{"@type":"Offer","priceCurrency":"GBP","itemCondition":"https://schema.org/NewCondition","availability":"https://schema.org/InStock","shippingDetails":{"deliveryTime":{"@type":"ShippingDeliveryTime","minValue":3,"maxValue":3,"unitCode":"d"}}},"category":" face","review":[{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"J***N"},"datePublished":"22 April 2024","name":"Excellent. Total dupe to Dior’s latest foundation. No pilling!","reviewBody":"I bought five ELF products to try them out as everyone and their uncle was telling me how good this brand is. I’m a little qualified MUA - and I usually love Juvia’s Place makeup (which is now in our UK drug stores which is great for someone like me that has been ordering from America for years)!Anyway, decided to try a primer, two different sets of foundation (this one and the powdered foundation “camo” range) but this one was my favourite.Glides on like butter and very silky.I also used the ELF Illuminating Face Primer which seems like a great base (but it’s very glittery/glowy and I looked like Edward from Twligjt with just the primer on)I also used this foundation, the primer and the ELF Colour-Correcting eye brightener and tbh I’m very impressed.No pilling. None.Used with a brush applicator.I’m still waiting on the setting powder that’s due tomorrow but so far I’m impressed. I managed to get this discounted in the sale too. It wasn’t much but it was something.I’d rate this as good as Dior. It truly is medium coverage but also buildable. Isn’t cakey either. I’d definitely recommend this product over the powdered version because that pills like crazy.Well worth the money and well worth trying out if you’re like me and taking a gamble on this.Definitely recommend this. But AVOID the Camo powder range as it does pill. Nobody’s got time for that!!!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"K***A"},"datePublished":"17 February 2025","name":"My favourite one","reviewBody":"This is my favourite foundation I used to have a massive issue with colour match every single product I would use was rather too light, too dark or too pink for my skin tone.I give up for some time to look for a perfect foundation for myself until I had a big event coming around and I decided I really could use a good foundation.I needed it quick so I can test it before the big day I wasn’t quite sure about the elf but I was like for that price let’s see what that has to offer.I am having a very good relationship with this product. Never let me down, lasts all night out on my face, doesn’t come off easily while raining or when the face has a contact with water.Now about quality, I really like the effect after one pump of the product, your skin is even talking about the colour but you don’t have a full coverage. If you using two pumps (for me it’s too much I feel like my face is caked with it) then you getting a nice coverage might need to use concealer for any pimples you have on your face.Let’s talk about effectiveness, one bottle last me around 2,5 months. I’m mostly using make up everyday so I think that’s actually not bad."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"D***Z"},"datePublished":"22 December 2024","name":"Great alternative to il makiage","reviewBody":"I have used il makiage for a whole but looked for a cheaper alternative and this is it, it covers really well and feel nice and light on your skin, you don’t need to use much. The only negative is it smells a little plasticky and I was surprised by this."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"B***H"},"datePublished":"20 January 2025","name":"Great foundation and great price","reviewBody":"Good buildable coverage, nice selection of shades and true to the tones in the pictures.Set with a small amount of translucent powder this last for a full 12 hour shift and beyond. Not cakey and a little goes a long way. Good value for money."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"P***S"},"datePublished":"28 June 2024","name":"Skin reaction halted play","reviewBody":"I wore it once on my face without patch testing. Sadly, this led to a reaction (redness, soreness, then dryness and peeling... all in all it took a week to recover).The one time I wore it, it went on pretty well with a foundation brush, slightly shiny after a couple of hours, coverage ok til about 5 hours when it seemed patchy so I removed it.Had i not been allergic, I would have used it again with a different primer to see if I could get along with it long-term."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***R"},"datePublished":"11 May 2024","name":"Great purchase","reviewBody":"I bought this product for an evening event, I wore it over the elf halo glow, I didn't wear a primer, but I did use a setting spray, so wasn't sure how well this would last. The makeup was still looking good when I took it off, it had gone ever so slightly cakey around the nose area, however nothing noticeable. Despite dodgy online shade matching in the past, this foundation was a perfect shade match, and not at all orange. The coverage is nice, and buildable so if you want a more natural look, this product will work for you. This foundation doesn't go dry or cakey around dry spots, acne ect, and it made a nice smooth base, concealing any redness. All in all, I'm really happy with the product and will be repurchasing!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"L***A"},"datePublished":"28 October 2024","name":"Disappointing","reviewBody":"I really don’t rate this foundation, I’ve had other elf products which I’ve loved but not this particular foundation. I like more coverage, I know you can build but when you try and apply more it kind of removes the previous layer, it looks patchy and streaky in my opinion, also it seems to take ages to dry on your face, feels tacky all day and when I went over it with my powder, contour and blush, it just didn’t sit right, over all. Not a fan"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***N"},"datePublished":"6 March 2025","name":"10/10","reviewBody":"I was gutted after another brand discontinued the only foundation that worked for me.I saw my sister use this one and decided to try it for myself and I love it. I’m ecstatic to have found my new foundation.It’s light on the skin, rarely budges when other products are applied on top. The quality is excellent."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Okay i'm terrible at makeup and i'm new to it is this greasy at all does it run? do i need setting spray i need help jesus","acceptedAnswer":{"@type":"Answer","text":"Not greasy, and no, you shouldn't need \"setting spray\" unless you perspire alot. As makeup goes, it's very inexpensive. I like the packaging... once you've used up most of it, you can \"dip\" the pump and apply it to a sponge to get more of it out of the bottle."}},{"@type":"Question","name":"Is porcelain good for light skin with red undertones?","acceptedAnswer":{"@type":"Answer","text":"I have light skin and I'm VERY pink and this is a perfect color match for me."}},{"@type":"Question","name":"Is this oil free or not?","acceptedAnswer":{"@type":"Answer","text":"Yes, says on the back above the directions, OIL FREE / SPF 15 SUNSCREEN. (Referring to the e.l.f. Sand #83112)"}},{"@type":"Question","name":"There’s no option to change the shade. What shade is this?","acceptedAnswer":{"@type":"Answer","text":"This shade is natural. Or in likeness to other colors nude.. I bought this color and it was too light so I returned it (or rather a refund w/o return)and got a darker color.. what I did to find the darker color was find out the names of their colors then typed it in the search bar under that name ..ex: elf flawless finish foundation, buff. And that’s how to get lighter or darker colors. I now mix the 2 and works great"}}]}]}